Sweet Nothings

Sweet Nothings specializes in healthy, on-the-go snacks made with all natural, organic ingredients. Their current product lines are Spoonable Smoothies, Nut Butter Bites, and kids’ Squeezable Smoothies. They’ve had great success since they started in 2015, but wanted a refresh to add bolder type and color into their brand to better stand out behind the freezer door. Each flavor is paired with its own hero fruit illustration and monochromatic color palette to draw attention to the bold product type while still feeling healthy and appetizing.

Creative direction: The Working Assembly + Jolene Delisle

Art Direction: Diego Barragan

Design & Illustration: Zoe Larson

Web Design: Sarah Sprinkle

Copywriting: Eric Poh